Young Fashion Brands Flock Back to Myeongdong
Young fashion brands are returning to Myeongdong, with the area seeing a resurgence in popularity. S..
Where Do Foreign Tourists Shop in Seoul?
Hello friends! I was curious about where foreign tourists visiting Korea do most of their shoppin..
XEXYMIX Collaborates with Hyosung TNC at 'Preview in Seoul 2024'
Activewear brand XEXYMIX, under Brand X Corporation, participated in South Korea's largest textile e..
J.ESTINA Unveils 'Weave' Collection Featuring IU
J.ESTINA, a leading Korean jewelry brand, has launched a new ad campaign featuring its muse, IU. The..
OIOI Collection Names Actress Go Min-si as New Muse
Contemporary casual brand OIOI Collection, under HAGO House, has announced actress Go Min-si as thei..
HOLY NUMBER7 to Participate in 2024 Seoul Fashion Road with Sustainable Fashion Campaign
HOLY NUMBER7 is set to participate in the '2024 Seoul Fashion Road @ Ttukseom,' taking place on Augu..
Folder Unveils New Highlight Store in Daegu’s Dongseongno!
Folder, the fashion platform under Eland World, has just opened its latest Highlight store in Daegu’..
Diesel Opens Its Third Store in Seoul’s Dosan Park Area!
Exciting update from Diesel! On July 20th, the global lifestyle brand launched its third store in..
Tory Burch Opens First Pop-Up Store in Seongsu, Seoul!!!
Exciting news from Tory Burch! The American luxury brand has launched its first-ever pop-up store..
Gucci Names BTS's Jin as New Global Brand Ambassador!
Exciting news! Gucci has just announced BTS's Jin as their newest global brand ambassador. Jin, k..
Le Cashmere Showcases Eco-Friendly Fashion at Preview in Seoul 2024!
Hey fashion enthusiasts! Le Cashmere is making waves at 'Preview in Seoul 2024' with their sustai..
SHEIN's Korean Debut: Game-Changer or Faux Pas?
SHEIN, the Chinese fashion giant known for its rock-bottom prices and lightning-fast turnaround, is ..
Samsung Fashion Speeds Up MZ Generation Brand Development
Since 2019, Samsung Fashion has been aggressively cultivating brands aimed at the MZ generation (Mil..
Global Brands Making Their Way to Korea!
Several globally popular brands that were once only accessible through international shopping or ove..
2024 Paris Olympics: Korean Fashion Brands Reap Major Marketing Wins
The 2024 Paris Olympics were a massive win for fashion brands in Korea! Brands like North Face, K..