SO’NATURAL has just dropped two new shades of their Sal Butter Melting Lip collection!
The new colors join the existing lineup, which includes Clear Peach, Clear Berry, Clear Pig, and Cle..
Squid Game’s Wi Ha-jun Named TAG Heuer Ambassador
Rising star Wi Ha-jun, known for his breakout role in "Squid Game," has been announced as the new am..
A-yunchae Airy Veil Volume Fixer
Get natural, voluminous waves with the new A-yunchae Airy Veil Volume Fixer! This lightweight for..
Han So-hee x OMEGA: Embracing "Her Time"
"Han So-hee has recently showcased her unique charisma and acting prowess as the global ambassador f..
ITZY Teams Up with CHARLES & KEITH for a Stunning New Collection!
ITZY x CHARLES & KEITH has just unveiled their exciting collaboration! ITZY, the new global brand..
Golden Goose x Sunmi: The Dreamed By Sunmi Capsule Collection Is Here!!!!!
Golden Goose has teamed up with K-pop sensation Sunmi to launch their latest capsule collection, “Dr..
Shin Se-kyung Announced as Roger Vivier’s New Korean Ambassador
French luxury brand Roger Vivier has named actress Shin Se-kyung as its new ambassador for South Kor..
Jennie x Calvin Klein: 2024 Spring Campaign
Calvin Klein has unveiled its 2024 Spring campaign featuring the global ambassador and K-pop sensati..
Christian Dior Beauty Appoints Cha Eun-Woo as Global Ambassador for Capture Totale Le Serum
Christian Dior Beauty has just announced that Cha Eun-Woo, the K-POP singer and actor, has been name..
Lancôme Korea Celebrates 30 Years with Limited Edition Sets
Lancôme Korea is celebrating its 30th anniversary with three special limited edition sets. Lancôm..
What's that long line at Lotte World Mall in Jamsil? It’s the launch of Blessed Moon’s first-ever po…
On May 11th, Blessed Moon opened its pop-up shop at Lotte World Mall, and the buzz was electric. Eve..
Celebrate White Day with Dior’s exclusive gifting selection!
Dior’s Addict Lip Glow is the ultimate gift for giving your loved one a naturally radiant smile. I..
Korean Beauty Stores!
Looking to explore some fantastic Korean beauty stores? Here’s a quick guide to some must-visit spot..
2024 S/S Seoul Fashion Week Kicks Off!!!
Hey fashion lovers! Seoul Fashion Week is here! From September 5th to 9th, catch the latest K-fas..
Hyundai Duty Free Wins Red Dot Award for '2024'
Hyundai Duty Free's 'Vinyl' recycling project has won the Grand Prize in Brand Communication at the ..