Korea Emerging as Testing Ground for Luxury and Contemporary Brands > K-Culture

Korea is increasingly becoming a testing ground for global luxury and contemporary brands. Major brands like Louis Vuitton and Gucci are launching exclusive collections and opening first stores in Seoul to gauge market response. Louis Vuitton introduced a Korean-exclusive capsule collection last year and recently unveiled a collaboration with late artist Park Seo-bo for the 2025 Spring/Summer collection. Similarly, Gucci released a Korea-exclusive version of its iconic Horsebit 1955 bag. This strategy highlights Korea's trend sensitivity and strong fandom culture, making it a key market for testing new products and concepts.

[이 게시물은 최고관리자님에 의해 2025-03-17 11:54:53 K-Beauty / Fashion에서 이동 됨]