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 > Since 2019, Samsung Fashion has been aggressively cultivating brands aimed at the MZ generation (Millennials and Gen Z), with a total of six brands launched in this period.
> 
> Key Brands and Launch Dates:
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> 2019: KOOHO PLUS
> 2021: COTELLO
> 2022: SHIFT G, SAND SOUND
> 2023: THE APERTURE
> 2024: ANGGA
> Strategy and Performance:
> 
> Agile Operations: Brands like SHIFT G, COTELLO, and KOOHO PLUS are managed by dedicated teams within Samsung Fashion’s flexible structure, ensuring rapid response and innovation.
> Revenue Growth: Brands have seen significant sales increases this year, with growth ranging from 10% to 170% compared to the previous year.
> Distribution Channels:
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> Department Stores: KOOHO PLUS and SHIFT G are present in major department stores such as Hyundai Seoul and Shinsegae Centum City.
> Online Sales: Brands like SAND SOUND, THE APERTURE, COTELLO, and KOOHO PLUS primarily sell through their own SSF shops and external platforms like W Concept and Musinsa.
> International Expansion: ANGGA has started expanding into international markets, with plans to enter Japanese and U.S. stores in the fall.
> Brand Highlights:
> 
> SHIFT G: Known for its workwear and exclusive collaborations with brands like Hall of Scotland and Gramicci.
> COTELLO: Focuses on versatile feminine daily wear, excelling in knitwear.
> KOOHO PLUS: Offers streetwear for urban women.
> THE APERTURE: Will introduce vintage-inspired items and genderless designs.
> SAND SOUND: Emphasizes Western vintage designs.
> ANGGA: Aims to establish itself with contemporary feminine designs using jersey and mesh materials.
> Samsung Fashion’s approach combines agile marketing, diverse product lines, and strategic distribution to target the dynamic MZ generation effectively.
> 
> [이 게시물은 최고관리자님에 의해 2025-03-17 11:55:00 K-Beauty / Fashion에서 이동 됨]
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